We are living at a time when half of Indian Media is governed by Political Bigwigs or Corporate Tycoons.
Many media houses are funded by secret forces. Others are facing doldrums that they themselves had created over a period of time. Media in general had failed in defining free news and paid news. Hence everyone is feeling like they are doing great contributions towards society and humanity and hence eligible for free news from Media. This approach has to change. You may not be able to give huge advertisements like the corporates and governments give to influence the media. But you can give small contributions to the tune of the benefits that you derive from the media coverage.
No media can keep on giving free stuff to you when it is involving cost in straight terms. All media houses are running on overhead costs of various types. Salaries to the employees or fees to the professionals and other expenses involved in the process are to be paid. People who are into various professions some time claim as if they are doing a service to Media by allowing to feature them. It is always better to check about who is meeting the cost involved in the media process for your publicity.
Actually the cost is very small when everyone take care of their part of expenses. This is like cleanliness. When everyone manage their waste, entire nation become clean and tidy. One throwing a piece of garbage causes a mountain of garbage when it becomes a general trait of the population. Free publicity is similar.
Which hotel is giving tea for free? Which hospital is giving medical treatment free? Free for whom? How come then Media is asked to give news for free?
We should learn things in detail. We should understand the cost factor involved in every activity and the need for creating revenue models for people to survive and live.
The dangerous paid news!
Every media get PAID NEWS OFFERS from illicit traders. Many articles that you read in Media with BACKLINGS are paid news. They take you to wrong destinations. We are not writing here the list of such Wrong❌ destinations. Even that may go against our editorial ethics. All what we point out here is the basic knowledge required for society to educate themselves NOT to cause unethical journalism. When you do not pay at least the cost involved in the make of your episode, you are forcing the media into wrong ways. Kindly stay away in such cases.
